Red Ribbon Club is a movement started by the Government of India in schools and colleges through which, students will spread awareness on HIV / AIDS, aimed to heightening the risk perception and preventing HIV among youth. It visualize to implant charity mind among all the students to expand their capable help towards mounting healthy life styles, donating blood to all in need by promotion of Regular voluntary blood donation. It empowers students in the age group of 17-25, by giving them information and life-skills to protect themselves from HIV/AIDS and changing the most active among them into peer educators.

Objective

• To reduce HIV infection among youth by raising their risk perception through behavior change communication
• To induce among youth the spirit to help and support people living with HIV/AIDS thereby reduces stigma and discrimination against PLHIVs.
• To motivate youth and build their capacity as peer educators and change agents by developing their skills on leadership, negotiation, and team building.
• To promote no remunerated voluntary blood donation among youth